SEO for small & medium businesses......
Promotion in Yahoo & MSN
According to a study, 58 percent of Google
searchers also visited at least one of the other top two search engines, Yahoo
or MSN. Also, around 34% of the total search queries come from Yahoo & MSN. This
means promotion in Yahoo & MSN is as much necessary as Google.
Facts loved by Yahoo & MSN
Off-page factors like quality inbound links are also very important
to Yahoo & MSN. Yahoo & MSN look at inbound links for relevance, anchor
keywords and keywords available in the title. Yahoo & MSN not only look at
quality of inbound links but at the quantity of links also. On page
factors like keywords of the title and the body text are also very important.
Keywords Density
Keyword Density is the very important factor that Yahoo & MSN consider while
ranking a website. Generally, you will see a range that appears much higher is
5.0 to 8.0%.
Website Structure
The structure of a website is very important factor for
Yahoo & MSN. First, the website structure determines the order
in which your page content gets seen by Yahoo & MSN. Thus, the
content is given the priority on this basis. Content which
occurs higher up in the code of your page is given a higher
priority than content lower down in the code. A properly
structured site will be lower in code, which will push the
content higher up the page as far as a search engine is
concerned and thus, it will be given more weight.
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